HAIFU believes that a company is “by the people and for the people.” HAIFU thinks that “the best company is created by best people.”

　In human resource management, HAIFU stresses on merits and talents equally, and follows principles as: People First; Equity, Justice, Openness; Respect People; Help Employees To Develop; and Create Broad Space For Everyone.

　In competition, HAIFU says that without an internationalized goal, a company will have no place to develop; without a recognized brand, a company has no competition ability.

The Culture

　Personal goals and company goals should be intersecting, not paralleling or detaching. Personal interests should reach consistency with the company’s interests for the most. HAIFU is creating and richening the company culture by all and for all.